In my current role, I provide tailored brand and web design services for startups, established small business owners and large corporations. I’ve directed brand refreshes that impact key touchpoints, such as my work for an agrotourism destination package resdesign, which drove higher in-store demand and supported a 50% price increase strategy.

I work closely with clients to define their mission, values, and competitive edge, then translate that into cohesive branding—logos, color schemes, typography, and visual style guides—that aligns with their goals and resonates with their target audience.

My approach includes user research and competitive analysis, which has led to significant increases in online conversions. I helped a hospitality design client land a large contract within a week of their rebrand and web relaunch.

I pride myself on handling multiple projects at once, consistently delivering on time and within budget, while maintaining high standards of quality and creativity.

I worked with clients across diverse industries to design a wide range of marketing materials including email campaigns, pitch decks, newsletters, social graphics, brochures, motion graphics, print magazines, packaging, and collateral.

For this job, I specialized in expanding brand presence through strategic design. I enhanced retail store openings and elevated service-based sectors with high-end, multi-piece direct mail campaigns.

I also provided art direction and leadership for a team of creatives, guiding projects from concept to completion on large-scale initiatives such as catalogs, photoshoots, direct mailers, brochures, advertisements, and trade show booths.

One of my major achievements was executing multiple seasonal promotional catalogs and campaigns for he world’s largest western and workwear retailer, successfully driving brand visibility and customer engagement.

For this boutique marketing agency, I focused on delivering a white-glove design experience for clients, ensuring every creative project was completed on time and within budget.

One standout project involved creating a high-end direct mail package for a vineyard client, where I designed the layout, selected captivating photos and graphics, and adhered to strict branding standards.

I also had the opportunity to redesign packaging for a major coffee supplier, modernizing the graphics to attract a wider audience while preserving the brand’s heritage—this led to increased brand awareness and a notable boost in sales.

In addition, I have designed a range of promotional materials, including ads, point-of-purchase displays, brochures, and catalogs for clients in the Coffee and Tea, Wine, and Motocross industries, helping to elevate their market presence and connect with consumers.

While working in this role, I provided creative leadership and oversight of photoshoots for one of North America's largest food companies.

I designed printed marketing collateral which included brochures, FSI's, sell sheets, floor graphics, advertisements, and point-of-purchase assets for big name brands such as Hunt’s Ketchup, Chicken of the Sea, Knott’s Berry Farm Foods, La Victoria, Manwich, Rotel, Rosarita, and Oroweat.

In addition, I created the brand identity for this company and its clients with style guides outlining tone, color palette, and typography.

For this company, I created a brand identity for a private label by developing marketing collateral, product packaging, and digital assets. I assisted in launching new product lines by designing visual campaign materials and oversaw in-house print production.